HEREU celebrates its 10th Anniversary with the launch of MEMORY. A Play of Twos, a photo book that marks a decade of creative exploration and presents a visual and introspective celebration of the brand’s artistic community and origins.

Born from HEREU’s ongoing collaboration with photographers, the book compiles photographs, once turned into postcards, are now curated together in this book. The concept is about pairing images from different photographers, times, and places, brought together by a sense of connection: by shape, colour, rhythm or simply a mood. Each pair reveals a resonance, a quiet dialogue. This duality reflects the brand’s roots in Mediterranean memory and collective craft.

MEMORY. A Play of Twos offers an intimate look into HEREU’s world, where tradition, abstraction, and collaboration come together as storytelling.