HEREU x BASSAL. A VISUAL DIALOGUE

We celebrated the presentation of HEREU’s photobook MEMORY, A Play of Twos at Bassal Store, marking the brand’s tenth anniversary.Based in Barcelona, Bassal curates its collections according to carefully defined standards of quality and responsibility. Together, HEREU and Bassal hosted a special evening celebrating the brand’s visual and artistic dialogue.The presentation was accompanied by drinks and music, welcoming guests to engage with both the collection and the book in a shared setting.

MEMORY, A Play of Twos is a curated compilation of photographs, originally shared as postcards, now brought together in book form. The project pairs images from different photographers, times, and places, connected by shape, colour, rhythm, or atmosphere. Alongside the book, the in-store selection features a range of HEREU women’s and men’s styles, a blend of classic, casual, and contemporary design.

A curated selection of HEREU styles will be available in-store.